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Check out Pete Dicianni's marketing web site at It says:

"The one thing that separates winners from losers in any election is the ability to effectively communicate ideas that motivate people to vote. But ideas, especially big ideas that excite voters, don't happen by accident, they come by design. At W!n marketing, we'll help you create and clarify big ideas, so they can be communicated clearly, concisely and convincingly. Then we'll implement the best tactics to get those ideas across in a dramatic and memorable way."

Well, after April 17th he sure knows what separates the losers (him) from the winners (Nybo). Looks like the big honcho, chief marketing man, big advisor to the politicians, "Product of Elmhurst", can't win his own election! Wonder how that plays with potential customers? Hey Pete - don't quit your day job!!!!!!